SOGO, your all-time favourite one-stop shopping centre - myIOU myIOU SOGO, your all-time favourite one-stop shopping centre - myIOU

SOGO, your all-time favourite one-stop shopping centre

SOGO, a household name that sparks nostalgia in many Malaysians. SOGO commenced business in Malaysia in 1994 with KL SOGO being its first store. Today, SOGO has expanded to Shah Alam and Johor Bahru.


Since its first establishment, SOGO has become the go-to place to buy almost anything; from kitchenware to clothes. Aside from its wide variety of product categories, the department store is also known for its branded goods with affordable pricing.


SOGO now offers more flexibility in payment options for their customers. This includes their collaboration with myIOU to enable customers to buy now and pay later for their shopping. So, what can you buy at SOGO with myIOU?

Beauty products


As the saying goes, “beauty is power”, having good skin, smelling good and looking nice can be empowering to many. Knowing that we are presentable can often boost our self-esteem and confidence. In SOGO, you can find a variety of reputable makeup, skincare and fragrance products, namely The Body Shop, SK-II, Shiseido and celebrity perfume brands. With the ongoing promotions, it’s time to pamper yourself at affordable prices. Self-care doesn’t have to cost you an arm and a leg!

Ladies’ fashion and accessories


Women and fashion can never seem to be separated when it comes to shopping. Fashion matters a lot to women as it is an outlet for self-expression and empowerment, enabling them to portray any form of image and concepts of themselves. At the women’s section, you can shop for a variety of items that fit your needs. For shoppers on a budget, Cheetah and SODA are good affordable choices with quality clothing. Hush Puppies and Beverly Hills Polo Club are the best mid-range options if you prefer branded apparels while not going over the budget. If you are all about style and grandeur, check out Siti Khadijah, LEVI’s, Triumph, BONIA and many more!

Men’s fashion and accessories


If you are looking to buy clothes for various occasions, like casual wear and business suits, look no further than SOGO! Choose from a variety of quality innerwear and outerwear brands of different price points, such as Polo, LEVI’s, Dockers and B.U.M Equipment. And of course, we can’t just talk about clothes without its accessories. Timberland, Braun Büffel, HYPERGEAR and John Langford are among the known brands at the men’s section, where you can browse for wallets, boots and belts to complement your outfits.

Children, babies and accessories


There is no better place to get baby kits, clothes and toys for your children than the babies and children section at SOGO. It is a one-stop centre for napkins, comforter set, baby neck support, toilet training cushion seat, school uniforms and more! You can also find Disney, Barbie, Hot Wheels and other merchandise for your kids. With this much variety, you will never run out of options to choose from!

Home and living products


Let’s not forget about the things that complete our home. Akemi, Elle Décor, Nordic Home and Hallmark provide good bed sheets, pillows, towels and tablecloths that are good for value for your home. To complete your kitchen, Endo, Shogun, Tefal and Thermos cookware sets would be the best choices, as well as thermos-jugs and stainless-steel bottles. Other miscellaneous products such as food container and dinner-set can be found at the home and living section as well. For housekeeping, browse from a variety of vacuum cleaners, cloth hangers and brooms from Kleaner, Bear, D’Home and countless more in this section.

Already planning to stop by SOGO for your next shopping haul? Do claim the voucher SOGOIOU10 on the myIOU app before you head out to get 10% off your purchase at SOGO! The voucher is valid for a limited time only. Want to know more about SOGOIOU10? Find out here.

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